THE FREWAY PLATFORM
Close every checkout at the moment of intent.
See where buyers hesitate and what closes the sale.
Scale With Freway
Freway turns checkout into an active sales system that completes more purchases today and gives merchants control as payments scale.
Checkout Agent
Guides buyers to payment in real time. Gives returning customers instant checkout, answers their questions, and closes sales that other tools miss.
How Janine reads intentApproval Optimization
Selects the best payment path for each transaction to increase approval rates and cut processing costs.
AlphaPop AI
Centralized control over tokens, credentials, and routing across PSPs; so payments scale without rebuilds or lock-in.
Lifecycle Agent
Replaces your marketing stack with personalized AI conversations. Pre-purchase nurturing, post-purchase follow-up, loyalty, and continuous optimization — all handled by Janine, not a flow builder.
The engine behind every agent.
Each agent above runs on the same platform: it identifies the buyer, reads their intent, and learns from every checkout across the network.
Visitor Identification
Recognizes opted-in buyers across every Freway store, so returning customers get instant one-click checkout with no new account and no forms.
ExploreIntent Detection
Scores every session in real time, from browsing to ready to abandoning, so Janine engages the buyers she can actually move.
ExploreNetwork Intelligence
Every resolved objection becomes an anonymized playbook shared across the network, so a new store starts with proven closing patterns on day one.
ExploreOne loop, every checkout.
Know the buyer
Recognizes returning, opted-in buyers across the network so she can pick up where the last store left off.
Score the session
Reads each session in real time: browsing, comparing, hesitating, ready, or abandoning.
Close the checkout
Steps in on the right channel, answers the objection, and clears the path to payment.
Sharpen the network
Every resolved objection becomes an anonymized pattern that helps the next checkout, on every store.
She works the checkouts worth saving first.
The ranking comes from the same causal layer behind her intent score: would engaging actually change the outcome? She spends her attention where it moves revenue. How Janine reads intent.
Janine Engages Buyers on the Right Channel
She picks the right moment and channel to answer questions and guide buyers to complete the purchase.
In‑Checkout Chat
Real-time help right inside checkout, no tab-switching, no waiting
Last-mile objections (fees, promo codes, payment questions)
Conversational support in markets where WhatsApp is default
International buyers who prefer chat
Agentic Shopping
Direct integration with AI buying agents (ChatGPT, Perplexity)
Capturing sales from autonomous AI shoppers
Personalized, on-brand follow-ups that feel human
Delivery, returns, sizing, product questions
SMS
Fast nudges when timing matters
Time-sensitive nudges and high-intent carts
Voice
Concierge calls for high-value purchases
Complex questions and high AOV carts
Track Every Conversion & Drop-off
See which channels and conversations drove each checkout to completion.
Back to analytics
Conversion Details
View engagement channels and conversation summaries for each checkout
Checkouts
100 totalBenjamin Roberts
47 min ago
$536.00
Drop-offDaniel Anderson
2 hours ago
$119.00
ConvertedJordan Baker
4 hours ago
$238.00
ConvertedEthan Phillips
1 day ago
$77.00
ConvertedBenjamin Roberts
47 min ago
Order Details
Order Amount:
$536.00
Engagement Channels
Conversation Summary
SMS
4:20 PM
Shared product review highlights to address concerns
Chat
5:53 PM
Janine offered a 10% discount code when buyer paused at checkout
Drop-off Analysis
Reason
Customer needed to check with spouse/partner before purchasing
Janine's insight
Customer responded well but paused at the final price. A first-time buyer discount may close this one.
One buyer network. Every store makes it smarter.
Buyer Opts In Once
One consent at checkout. Their encrypted profile works at every Freway store.
Recognized Across Stores
Store A’s buyer gets instant checkout at Store B. No new account, no forms.
Cross-Merchant Intelligence
Janine classifies every resolved objection and shares anonymized playbooks across the network.
Smarter for Your Vertical
A shipping strategy that converts in fashion gets tested in beauty. More stores, sharper predictions.